The Rolex GMT-Master II, particularly the iconic "Pepsi" bezel variant, holds a special place in the hearts of watch enthusiasts. Its rich history, unmistakable design, and enduring practicality have solidified its position as a grail watch for many. This article focuses on a specific example: a 1997 Rolex GMT-Master II Pepsi (reference 16710), currently listed for $9,490. We'll delve into its significance, compare it to later models, explore the current market, and discuss what makes this particular vintage piece so desirable.
The Rolex GMT-Master II reference 16710, produced from 1988 to 2007, represents a significant chapter in the GMT-Master's evolution. Our featured example, from 1997, sits squarely in the middle of this production run, benefiting from the improvements and refinements made over its predecessor, the 16760, while still retaining a certain charm and character absent in later iterations. The "Pepsi" bezel, with its alternating red and blue aluminum insert, is instantly recognizable and arguably the most popular color combination for the GMT-Master II. This vibrant two-tone bezel, a nod to the airline livery that inspired the watch's original design, provides a striking contrast against the stainless steel case.
The $9,490 asking price for this 1997 16710 reflects the current market value for a very good condition example. While prices fluctuate, this price point is generally consistent with what collectors can expect to pay for a well-maintained watch of this age and reference number. This price underscores the growing demand for vintage Rolex sports models, particularly those with desirable features like the Pepsi bezel. The condition listed as "very good" is crucial; minor wear is expected on a 26-year-old watch, but significant damage or repairs would significantly impact its value. Potential buyers should carefully scrutinize any images and descriptions provided by the seller.
Comparing the 1997 16710 to Later Models:
The Rolex GMT-Master II has undergone several design changes throughout its history. Comparing our 1997 16710 to later models, like the Rolex GMT Pepsi 2020, highlights these evolutions. The 2020 model (and subsequent releases) features a significant upgrade: a ceramic bezel insert. While the aluminum bezel of the 16710 is prone to fading and scratching over time, lending a unique patina to each watch, the ceramic bezel offers superior durability and color retention. The ceramic bezel is also generally considered more scratch-resistant.
However, the aluminum bezel of the 1997 16710 possesses a certain charm that many collectors find appealing. The subtle variations in color and the potential for developing a unique patina over time contribute to the watch's character and make each piece slightly different. The slightly softer lines and less polished case of the 16710 are also preferred by some over the more modern, sharper lines of the ceramic-bezel versions. Ultimately, the preference between aluminum and ceramic bezels comes down to personal taste and priorities.
The movement inside also differs. The 1997 model houses the calibre 3185, a robust and reliable automatic movement known for its accuracy and longevity. Later models often feature updated movements with improvements in performance and efficiency. However, the 3185 remains a highly respected movement, and properly serviced examples continue to function flawlessly.
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